Katherine Leaf
FrontSpread.jpg

Food Waste PSA

Programs: Photoshop
Skills: layout, copywriting, concept

A public service advertising campaign to educate consumers about food waste in America that’s driven by the rise of “camera cuisine.” 20%+ of the produce grown in America never makes it off the farm because it’s deemed to be “too ugly,” a misconception that’s perpetuated through social media.

FrontSpread.jpg
LEAF_FoodWastePSA_Eggplant.jpg
LEAF_FoodWastePSA_UglySelfies_Orange.jpg
LEAF_FoodWastePSA_UglySelfies_Tomato.jpg